Built Inside Orthopedics Designed for Modern MSK Access
HURT! was created by orthopedic clinicians who saw first hand how fragmented access was failing the people who needed care most — patients, practices, and the employers who support them.
99.28%
Of people who used HURT! never needed an ER visit.
24/7
Always-on triage coverage
<2 min
Avg. Live clinician response time
Built From Necessity
In 2020, orthopedic access broke.
Elective surgeries paused.
Emergency rooms became overloaded.
Athletes were sidelined without direction.
Employers had no structured pathway for workplace MSK injuries.
HURT! began as a simple idea: create a structured digital front door for musculoskeletal care — and make it available to every employer, practice, and patient who needed it.
That idea was first sketched by hand:
Early workflow concepts that became the foundation of HURT!.
Built by Operators. Trusted by Operators.
HURT! was developed inside real orthopedic practices by people
who have sat across from patients in pain and knew there had to
be a better, faster path to the right care.
From Sketch to Scalable Platform
What began as mobile triage is now a coordinated MSK care navigation infrastructure. From the moment you report an injury to the moment you have a clear care plan.
HURT! connects every step.
24/7 human-led musculoskeletal triage
Employer and community access pathways
Athlete Tracking Center workflows
Integration with scheduling and EMR systems
Arthritis risk engagement through Joint Score
SuperDashboard analytics and performance tracking
HURT! is no longer just an app.
It is the connective system for modern orthopedic care navigation, getting patients from pain to plan faster than any other pathway.
FOUNDERS
Founded at the Intersection of Clinical Expertise and Technology
HURT! was co-founded by an orthopedic surgeon and a technology architect who shared the same conviction: musculoskeletal access needed structure. Clinical insight shaped the vision. Engineering excellence made it scalable.
Dr. Brett Miller
Co-Founder & CEO
After more than two decades in private orthopedic practice, Dr. Miller saw how unstructured injury access created unnecessary ER visits, delayed care, and operational strain on employers and practices alike. HURT! was his answer — a structured, clinician-led pathway so that no patient has to navigate a musculoskeletal injury alone.
Cem Oztas
Co-Founder & Chief Technology Officer
Cem translated that clinical vision into secure, scalable infrastructure. He leads platform architecture, security, integrations, and product development — ensuring HURT! performs at enterprise scale while preserving the human connection that defines it.
Built by operators who understand both sides of the problem.
Who’s behind HURT!
HURT! is powered by the best orthopedic experts near you.
Designed Specifically for Orthopedic Organizations
HURT! was born inside orthopedic practice. Every workflow reflects how MSK care actually operates at the practice and employer level. Because when the system works for the practice, it works better for the patient.
We understand orthopedic workflows because we live them.
1
Human-led triage, not automated symptom bots
2
Structured liability boundaries for employer and practice risk
3
Integration with scheduling and EMR systems
4
Built exclusively for musculoskeletal care — not repurposed from general health tools
Enterprise-Grade Infrastructure
Behind every human connection is modern, secure architecture.
HIPAA-compliant systems
Secure infrastructure with enterprise-grade encryption
Structured data governance
Continuous platform development
HURT! combines founder-led clinical conviction with enterprise-grade security — so information stays private and care stays personal.
You've seen who we are.
Now see what we've built.
If the story resonated, the platform will too.
Book a demo and we'll show you how HURT! works for your organization.
