For Orthopedic Practices

The Modern MSK Infrastructure for Orthopedic Practices

HURT! provides orthopedic practices and health systems with a unified MSK access platform that functions as a structured digital front door for musculoskeletal care.

HOW IT WORKS

Your practice, Powered by HURT!

Capture MSK demand and convert it into structured care within your existing orthopedic workflows and healthcare system infrastructure.

Digital Entry

MSK demand enters through a structured digital front door powered by human-led triage.

Clinical Direction

Each case is clinically guided to the appropriate level of orthopedic care within your ecosystem.

Organizational Alignment

Structured MSK triage integrates into your existing orthopedic workflows and health system infrastructure.

Trusted by the Nation’s Leading Orthopedic Practices

Independent physician-owned groups and emerging health systems partner with HURT! to modernize access and align growth with operational performance.

Interested in partnership?

Growth through Structure

Access Is a Strategic Growth Asset

Growth follows access. When patient demand is structured and retained inside your ecosystem, performance compounds.
HURT! functions as a unified MSK triage platform and digital front door for orthopedic care, converting digital demand into coordinated, measurable case flow.
Without structured triage, access fragments. With it, growth aligns.

Smartphone screen showing a chat conversation between a patient and Dr. Jonathan Smith about a swollen red leg injury.

85%

of patients prefer immediate response

Partial view of a man in a white lab coat holding a laptop, next to a digital interface showing a welcome message to Brett with 12 new injuries and a list of cases including Jennifer Hopkins and Andrew Swanson.

3X

higher conversion vs. voicemail

Woman with red hand wraps tending to her wrist injury, with overlay notifications showing injury submitted at 1:37 AM and consultation by Dr. Hemmingway at 1:40 AM.

24/7

coverage without staff burden

Structured Launch
& Activation Framework

HURT! is supported by a proven activation framework designed specifically for musculoskeletal care organizations.

HURT! is not dropped into your organization,
but rather activated alongside your teams.

1

Turnkey launch playbook tailored to MSK workflows

2

Customizable digital activation assets and website integration

3

Employer and community engagement resources

4

Campaign tracking and attribution visibility within SuperDash

5

Ongoing account partnership and performance reviews

The Return on
Modern MSK Access

When MSK access is structured through a digital front door, performance improves across growth, operations, and executive oversight.

Capture and Retain Demand

Convert digital MSK engagement into scheduled orthopedic care while reducing leakage across your ecosystem.

Institutionalize Market Access

Operationalize employer partnerships, workers’ compensation workflows, and priority scheduling within a disciplined access framework.

Diversify Revenue Pathways

Extend care beyond the clinic and support payer requirements through coordinated digital engagement models.

Drive Decisions With Insight

Access real-time performance data across the access lifecycle through SuperDashboard.

Performance That Speaks for Itself

Real metrics from orthopedic practices using HURT!

4.5

Increase in Demand Capture

Through Structured Digital Entry

24 7

Real Human

Expert Advice

2 min

Average Response Time

for Injured Patients

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FAQ

HURT! follows a structured implementation process — from internal team alignment and brand configuration to go-live and ongoing performance support. Most practices are live within a few weeks with no disruption to existing operations or staffing.

No. HURT! handles after-hours and overflow demand — capturing cases that would otherwise go unanswered and routing them into your scheduling workflow. Your team receives organized, actionable case information, not raw inquiries.

Patients access HURT! through your practice's digital environment — integrated within the experience your practice already provides. The interaction is seamless, clearly tied to your brand, and designed to feel like a natural extension of reaching out to your practice.

When patients have an MSK question, HURT! ensures they connect with the right specialist at your practice rather than navigating the broader healthcare system on their own. For patients, it means faster access to familiar, trusted care. For your practice, it ensures patients are directed to the team best equipped to help them.

All case activity, conversion rates, and engagement data are visible inside SuperDash — your real-time performance hub. Key metrics are available at any time, without manual reporting.

Orthopedic Access, Reimagined

Your office closes at 5pm. HURT! doesn't.

See how the nation's leading orthopedic practices are making access easier and simpler for the communities they serve.

Laptop screen showing a health app dashboard welcoming user Jonathan with options to submit new injury or ongoing bone/joint pain, useful links, and a greeting message from co-founder Brett.